EM Marketing · OLFU Valenzuela
Work · Recognition · Team Agila
BS Marketing Management · Class of 2027

Eric
Cesar
Madriaga

A marketing student who plans it, pitches it, and stands in the room when it opens.

Work with me → Three campaigns
Eric holding the Advert Expo 2026 grand champion trophy
Grand Champion
Advert Expo 2026
14 Citations
Two events
2024—2026
Advert Expo 2026
Grand Champion
Fashion Exhibit 2026
Iconic Collection — Champion
Fashion Exhibit 2026
Best Catalog — Champion
Fashion Exhibit 2026
Cover Icon — Champion
Advert Expo 2026
Best Ad Story
Advert Expo 2026
Best Creative Concept
JIL Colleges · 2024
Dean's Honors List
+ 7 more
Grand champion announcement on stage
Rise Tower Assembly Hall · May 19, 2026
The night Mainstream took it.

Selected work

Three · 2024—2026
01 Retail · 2026

Retail Fashion Exhibit

Style & Story: Threads of Culture, Fantasy, and Identity

Led the preparation of the exhibit — merchandising, market presentation, and floor operations.

Iconic Collection — Champion Best Catalog Cover Icon
PLANBuilt the product story and floor flow using merchandising principles — what visitors see first, and why.
PRESENTDirected the market presentation: styling, signage, and the visual hierarchy of every look.
RUNRan day-of retail operations with the team — the exhibit opened on schedule and on concept.
{{ cta1 }}
Iconic Collection group on stage Iconic Collection
Best Catalog awarding on stage Best Catalog
Exhibit award certificates Seven citations
Mainstream team on stage with certificates The whole committee
Team selfie with medals and grand champion certificate
02 Campaign · 2026

Advert Expo: Mainstream

Grand Champion — OLFU Valenzuela

Committee lead on planning and execution — a campaign concept built into a live booth experience.

Grand Champion Best Ad Story Best Creative Concept Best Poster · Music · Mascot
LEADOwned the plan end to end — concept, timeline, task splits, and the pitch.
BUILDTranslated the campaign concept into a walk-through booth people actually remembered.
HOLDKept the group aligned under deadline — the part of marketing nobody puts on a slide.
{{ cta2 }}
03 Product launch · 2024

Product Launching: Elev8

Led development and execution of a launch campaign staged live at a university event — branding, planning, and audience engagement in one afternoon.

BRANDShaped the name, voice, and look so the product read as one idea on the floor.
PLANBuilt the marketing plan behind the launch: positioning, messaging, rollout beats.
ENGAGERan engagement on the day — demos, pitch, and follow-through with visitors.
{{ cta3 }}
Product launch on stage with mascot Launch day, on stage
04 Innovation · Jul 2026

Team Agila

PHOENIX Hub Healthcare Innovation Challenge — the flagship event of HealthForge 2026

Nine multidisciplinary teams, each named after a Philippine bird. Agila was mine — a business student in a room of nursing, med-tech, pharmacy, and computer science students, building a technology-driven healthcare solution from scratch and pitching it to judges from DOST-ASTI, IPOPHL, OLFU, and RDIC.

The challenge brought together students from eight health and non-health programs, and marked a milestone in the University's internationalization with Burapha University, Thailand.

9 teams 8 programs DOST-PCHRD Burapha University, TH
Source — OLFU News, RDIC ↗
Pitching at the PHOENIX Hub Healthcare Innovation Challenge
↳Pitch session, HealthForge 2026
OLFU Valenzuela

Recognition

05 on file
Dean's Honors List Award
Jesus Is Lord Colleges Foundation · 1st Sem, AY 2023–2024
MAY 2024
PHOENIX Hub Healthcare Innovation Challenge — HealthForge 2026
OLFU · Team Agila · Certificate of Participation
JUL 2026
Leadership Seminar — Fuel the Flame: Leading through the Burnout
OLFU · Certificate of Participation
FEB 2026
Career Values and Development: Why is it Important?
OLFU · Certificate of Attendance
2026
SAP Business One — End-User Course
Erudite Academy · Certificate of Completion
MAY 2025
Dean's Honors List Award certificate
Scholastic achievement, 1st Sem 2023–2024
01
Social strategy
02
Content creation
03
Brand strategy
04
Market research
Internships · Freelance · 2026

Let's make
something
worth showing up for

ericmadriaga3@gmail.com ebmadriaga8384val@student.fatima.edu.ph
Our Lady of Fatima University Valenzuela · 2023–2027 Valenzuela, PH